AviviD's Innovative LRMN Technology Tackles the Ad Cost and Data Security Challenges of Retail Media Networks (RMN)

Are you still running ads on third-party platforms such as Meta's Facebook or Google? People today go online to look up information, find nearby businesses and restaurants, and even shop on e-commerce sites, so many brick-and-mortar retailers and online e-commerce businesses rely on third-party platforms to run ads and attract customers. Third-party platforms use third-party data, but third-party data is expected to be phased out starting in the middle of next year. This means that advertisers running ads on Meta or Google may find it difficult to obtain cross-platform, comprehensive user insights, which will affect ad targeting accuracy. For many retailers and e-commerce businesses, this is a major shock!

To respond to this limitation, many major international companies, such as Amazon and Walmart, now use their own first-party data to build retail media networks (RMN), using their members' purchase histories to deliver ads and promotions effectively and drive sales! The good news is that AviviD.ai, a leading RMN brand, has brought this technology to Taiwan and redefined the RMN concept to create "LRMN," whose full name is the "Likr/LBS Retail Marketing Network" (the Likr Marketing Alliance). Unlike major international companies that only use their own data, LRMN can break down the barriers between brands and add location features, so brands can not only share economic benefits but also target regional audiences!

In the 10 years since its founding, AviviD has worked with more than 500 media outlets and 200 e-commerce businesses. By collecting online and offline data, it has built a massive cross-industry data pool that gives businesses more precise data-driven management and a better understanding of potential customers' journeys, helping them deliver ads precisely! AviviD Chairman Spencer Huang said: "We are committed to developing AI technology that increases media and advertising revenue for e-commerce websites, achieves OMO integration of online and offline, and creates more value for businesses and consumers." AWS Solutions Architect Roger stated plainly that "physical stores will be the next major battleground for retail advertising," and that integrating online and offline resources is the key to winning.

LRMN has five key features: 1. Omnichannel monitoring that captures consumers' behavior inside and outside stores; 2. Nationwide coverage across Taiwan, with 66 million subscribed devices and thousands of partner stores; 3. Fully automated marketing, with AI automatically selecting content and sending it to subscribers as push notifications; 4. Regional targeting, delivering ads based on local retail stores; 5. Performance data management, connecting online and offline data and presenting it visually.

AviviD founder and CEO Wing Lin emphasized: "Offline business is nine times the size of online business. Whether you are in retail or e-commerce, the LRMN platform integrates everything for you and empowers your revenue at the right time and in the right place."

The pandemic accelerated technological development and drove business transformation! This year, AviviD held a summit forum at the W Hotel themed "2023: The New Future of AI Retail Marketing - RMN Leads the Transformation." In addition to AviviD's Spencer Huang and Chief Strategist Action Zhuo, the event featured special talks by AWS Solutions Architect Roger; Shih-Chieh Huang, Director of the Member Data Innovation Department in FamilyMart's Digital Transformation Office; and Che Lin, Professor in the Department of Electrical Engineering at National Taiwan University (NTU). They discussed five major topics, from online to offline and from on-site to off-site, and announced that online advertising is moving toward RMN. Whether they are brick-and-mortar retailers or online e-commerce businesses, companies need to prepare early and recognize that RMN will play an indispensable role in the future!

Retail Media Networks (RMN) Drive a New Marketing Landscape

As retail media networks (RMN) develop, brands are gradually moving away from reliance on third-party data and toward first-party data integration and precise AI marketing. Through its LRMN technology combined with location-based services (LBS), AviviD not only improves ad delivery efficiency but also gives brands deep insight into consumer behavior across online and offline omnichannel environments.

In the future, retail media networks (RMN) will become an indispensable part of brand marketing, enabling retailers and e-commerce businesses to overcome the limits of traditional ad delivery and achieve efficient ad conversion and personalized recommendations. AviviD will continue to advance AI marketing technology and data security, helping brands grow steadily through digital transformation and changes in the advertising ecosystem as a new era of retail marketing begins!

Media coverage: AviviD's Innovative "LRMN" Technology: Overcoming Rising Ad Costs and Data Security Concerns