2024 RMN ASIA Summit: AI and Retail Data Security

As retail marketing becomes increasingly digital, data applications open up endless possibilities but also raise serious concerns about personal privacy and information security. At the 2024 RMN ASIA Summit, held at W Hotel Taipei on November 28, 2024, AviviD (AviviD.ai) made information security the central theme, joining several industry leaders to discuss in depth how to use data securely while using AI to drive retail marketing, and how to provide reliable protection for retail media network (RMN) architectures.

The 2024 RMN ASIA Summit, hosted by AviviD Chairman Spencer Huang, brought together more than 500 industry leaders for in-depth discussions on emerging developments and technology applications in retail media.

AviviD (AviviD.ai) CEO Wing Lin said: "Data security is no longer optional; it is an essential foundation of the retail marketing ecosystem. AviviD (AviviD.ai) enables brands to ensure data privacy while using Likr RMN technology to carry out more precise marketing strategies."

New Marketing Solutions Amid Information Security Challenges

At the summit, experts agreed that data security will be a key factor in helping brands stand out in future marketing. Through the innovative design of its Likr RMN platform, AviviD (AviviD.ai) offers a solution that balances privacy and data use:

Secure Collaboration for Cross-Brand Data Sharing

The Likr RMN platform uses strict data encryption and access control technology so that data collaboration among multiple brands runs efficiently while privacy is protected, bringing an unprecedented model of cooperation to the marketing ecosystem.

Security Assurance for Omnichannel Data Integration

The platform not only connects online and offline data, but also uses an ISO-certified information security architecture to ensure that the transmission and storage of every piece of data meets the highest security standards. (AviviD adopted ISO 27001 and ISO 27701 certification in 2024.)

AI-Driven Omnichannel Precision Marketing Opens Up Revenue Growth for Retail

In an era of digital transformation and data-driven business, data security has become the foundation of corporate revenue growth. The 2024 RMN ASIA forum brought together top industry experts to discuss how to combine retail media networks (RMN), AI algorithms, and data monetization technology to drive marketing innovation.

Among the speakers, Dr. Wei-Jen Huang of NVIDIA gave a talk titled "NVIDIA's Next-Generation AI Technology: Unlocking Innovation and Performance in Retail Media," explaining in depth how NVIDIA AI technologies, including NVIDIA Merlin, RAPIDS, and NIMs, are already widely used in the global retail advertising industry, where they have significantly improved marketing results and driven new changes in retail media. He noted that AI not only strengthens the depth and accuracy of data analysis but also improves the performance of ad delivery, giving brands unprecedented marketing advantages.

In addition, with new AI technologies such as generative AI and large language models (LLMs), brands can produce customized marketing scenarios and messages for the right time and context in each local market, as quickly and cost-effectively as possible, engaging with consumers in ways that fit local needs and culture and increasing purchase conversion rates. This not only helps businesses grow revenue but also strengthens the connection between brands and consumers. Next-generation AI technology is leading the retail industry into a new era of omnichannel marketing built on precision marketing, big data analytics, and high-efficiency computing power.

Information Security in Practice and in the Future

The summit also invited two major players in information security, Oracle and Palo Alto Networks, to share how information security has become a core pillar of the marketing ecosystem, drawing on their technology and hands-on experience.

Oracle: A Win-Win for Data Management and Privacy Protection

Fu-Kuei Chuang, Technology Director at Oracle Taiwan, said in his talk: "The value of data lies in how it is used, but only if its security is guaranteed. With Oracle's technology, we can help businesses balance data analysis with privacy protection and build a trustworthy data management model."

Palo Alto Networks: Future Trends in Retail Marketing Security

Cloud security architect Jen-Chiang Chang shared the latest trends in security threats and showed how AI-driven cloud security technology can provide comprehensive data protection for retail brands and keep the marketing ecosystem stable and trustworthy.

Speakers at the 2024 RMN ASIA Summit included experts from many fields, who shared innovative practices and insights on AI and RMN technology in retail marketing.

Looking Ahead: Data Security Drives a New Marketing Ecosystem

The successful 2024 RMN ASIA Summit offered solutions to the information security challenges in the retail marketing ecosystem and set a new standard for how brands can maintain trust while using data. AviviD (AviviD.ai) said it will continue to strengthen security protection for marketing data and build a more robust data ecosystem, helping brands get ahead in the new era of data-driven retail.

RMN Drives the Future of Retail Marketing: Bringing Together Information Security and AI

Amid digital transformation, retail media networks (RMN) are rising quickly and becoming an important pillar of brand marketing. However, as data use deepens, information security is becoming increasingly important. Businesses must ensure data privacy and security while using AI to improve marketing performance. AviviD (AviviD.ai) emphasized at the 2024 RMN ASIA Summit that, with strict data encryption and access control, RMN platforms can enable cross-brand data sharing and collaboration while protecting privacy. Looking ahead, information security will become the foundation of RMN development, and continued advances in AI will bring more innovation and possibilities to retail marketing.

Event supporters: Oracle, MetaAge Digital, Palo Alto Networks, Westcon, FamilyMart, NVIDIA, PX Mart E-Commerce, SYSTEX, Uber Advertising, Carat, Tengyun Technology Group, AMT Asia Pacific Marketing Digital Transformation Alliance

Media coverage: AviviD Focuses on Information Security for the Future of Marketing at the 2024 RMN ASIA Summit as AI Moves Retail Marketing into a New Era