Super 8 Partners with AviviD to Power Conversational AI with AIGC and Enter International Markets with Billion-Scale Integrated Data

As generative AI becomes widely used, data is bringing a new wave of growth momentum to businesses. Super 8, which launched an enterprise-grade generative AI platform for marketing and customer service in October 2023, announced today (the 29th) a strategic alliance with AviviD, a leading LRMN brand. The partnership integrates Super 8's first-party data from more than 4 billion customer interactions with AviviD's off-site data, which covers more than 26 million unique devices in Taiwan. This helps brands accurately understand customer behavior and predict needs from the very first interaction, making average customer service response times 3 times faster, improving the customer service experience, and optimizing customer conversion rates. Going forward, the two companies will leverage their vast data and AIGC (AI Generated Chatbot) technology to expand together into Southeast and Northeast Asia and capture global retail opportunities in conversational AI.

Super 8 Combines Advanced Audience Identification Technology with a Real-Time AIGC Customer Service Experience

According to data from research and advisory firm Forrester, 64% of 220 AI decision-makers at North American enterprises plan to use generative AI to improve customer experience in the near term, ranking first among all expected outcomes. Looking at how industries are exploring generative AI, customer service chatbots are one of the few use cases that can be adopted smoothly and deliver immediate results.

Super 8 system data shows that chatbots based on AIGC technology can resolve 80% of a company's customer service issues. Compared with ordinary chatbots, they are more human-like and accurate, and can respond within one minute, addressing problems such as customer service staff shortages and high turnover. In addition, Super 8's AIGC chatbot is no-code, so companies do not need to spend large amounts of staff time training the AI. By simply importing website links, PDF documents, or Excel files, the AIGC chatbot can pick up the latest content and immediately provide personalized answers that match the brand's tone, ensuring that companies can offer uninterrupted 24/7 service across all channels, including FB, IG, LINE, WhatsApp, and Live Chat on their websites.

By combining the audience identification technology and data of AviviD, Taiwan's largest first-party data company, Super 8 will further solve a long-standing problem for retail and e-commerce businesses, which previously needed multiple conversations and accumulated on-site behavior data before they could identify consumer needs. Now, the moment a consumer arrives on the site, the AIGC chatbot can provide highly personalized product recommendations and a human-like, real-time customer service experience. Through this partnership, AviviD can also accumulate more conversational audience data, continually improving the accuracy of the chatbot's replies and recommendations and helping more companies build data-driven management strategies using cross-industry traffic data pools and predictive analysis of audience behavior.

Super 8 data shows that chatbots based on AIGC technology can resolve 80% of a company's customer service issues.

Strong Partners Join Forces: Taiwanese Startups Ride the AIGC Wave and Team Up to Compete on the World Stage

Tzu-Lung Chen, founder and CEO of Super 8, said: "We are very pleased to enter into this strategic partnership with AviviD, which will significantly strengthen our data processing capabilities and customer experience. We expect this partnership to bring significant market expansion, especially in Southeast and Northeast Asia." Wing Lin, CEO of AviviD, added: "This partnership is an important strategic opportunity for both of us. We believe that combining our data analytics expertise with Super 8's conversational AI technology will give brands deeper customer insights and more efficient marketing solutions." Under this strategic alliance, Super 8 announced that it will work with AviviD on three core strategies, "enriching customer profile data and the journey experience," "strengthening the data sources for the AI brain," and "supporting multilingual and cross-channel integration," to replicate their success in Taiwan and help brands seeking to expand internationally achieve higher conversion rates and customer loyalty.

RMN Data Powers AI, Opening a New Era of Smart Retail

With the rapid growth of RMN (retail media networks), brands and retailers are experiencing an unprecedented AI data revolution. The strategic alliance between Super 8 and AviviD not only combines AAI technology but also takes RMN data applications to a new level.

Through first-party data integration, Super 8's AIGC conversational AI chatbot can understand consumer needs in real time and improve personalized recommendations and precision marketing. At the same time, AviviD's rich RMN data resources can further improve the AI's learning performance, helping businesses build more detailed models for predicting customer behavior and ultimately increasing conversion rates and customer lifetime value (CLV).

Looking ahead, RMN and AAI-driven AI technology will become a key strategy for monetizing corporate data assets, helping brands get ahead in international markets and make retail marketing smarter!

Media coverage: Conversational AI Startup Super 8 Announces Strategic Alliance with AviviD, Integrating Billion-Scale Databases and AIGC Technology to Enter International Markets Together