AI Transforms Media Ad Delivery: AviviD's Wing Lin on Data Flow, Mutual Benefit, and Sharing to Raise Brands' Conversion Rates

As the retail market grows more complex and the costs of acquiring and retaining customers rise, how should brands respond as a new era arrives? The "2024 Retail Trends Masters Summit," co-hosted by global smart e-commerce platform SHOPLINE, Uni-President Group's new e-commerce platform iOPEN Mall, one-stop e-commerce operations platform SYSTEX OneEC, and AI ad delivery platform AviviD, concluded successfully today (the 25th) at the SYSTEX OneEC building in Taipei! Industry representatives presented solutions to the problems merchants face in the post-pandemic era, from opening online stores to integration and expanding into new channels. The forum also invited well-known retail brands and industry experts to share their unique perspectives and practical experience, helping attendees grow and achieving shared success for all parties.

The 2024 Retail Trends Masters Summit invited well-known retail brands and industry experts to share their unique perspectives and practical experience, helping attendees grow and achieving shared success for all parties.

At the event, the hottest topic was how brands can apply AI technology to their channels. Bill Gates said at the end of 2023 that over the next five years, AI-driven smart assistants will set off the biggest revolution in computing ever! AviviD founder and CEO Wing Lin spoke on this theme in a session titled "New Traffic: Using AI Technology to Drive External Traffic." He noted that AI not only improves productivity but also changes how people work. Even media ad delivery can use AI's intelligence to raise click-through and conversion rates and efficiently complete end-to-end digital marketing.

AviviD founder and CEO Wing Lin speaks on "New Traffic: Using AI Technology to Drive External Traffic." Photo: Hsi-Wen Su

AviviD founder Wing Lin said that digital ad delivery in traditional marketing is mostly built on fixed placements on websites or direct point-to-point targeting, which makes it hard to precisely reach audiences with real "needs." Within AviviD's core AI technology for AdTech and MarTech, a de-identified member AI ad push system powers "AviviD360," an all-in-one marketing solution. Three unique learners capture, respectively, changes in users' long-term preferences, content preferences in different contexts, and the influence of trending topics on interests, increasing traffic and revenue for brands and media.

AviviD founder Wing Lin. Photo: Hsi-Wen Su

AviviD currently works with more than 300 e-commerce websites and more than 500 top-tier news, video, and other media outlets, reaching more than 10 million users in Taiwan every day. Lin noted that the company is speeding up its expansion into other Asian markets and has already signed contracts with eight well-known media outlets in Vietnam, Indonesia, and elsewhere. It will continue to expand into major advertising markets such as Japan, South Korea, and Southeast Asia, aiming to build Asia's largest media traffic alliance and bring Taiwan's marketing technology industry to the international stage.

AviviD also recently secured an investment of NT$170 million, which will be used to accelerate product development, expand its overseas markets, and strengthen its operations. The round was led by a well-known Taiwanese family investment fund with extensive experience investing in industries such as semiconductors and biotechnology, which decided to invest after recognizing AviviD's unique marketing technology capabilities and future prospects. Lin emphasized that the investment not only affirms the company's strength but will also further advance AviviD's internationalization, allowing it to provide high-quality AI marketing solutions to more brands in Taiwan and abroad.

"A new AI-driven marketing model: data flow, mutual benefit, and sharing." Lin said the company's vision is to build a brand-new LRMN (Likr Retail Media Network) ecosystem that enables data sharing and maximizes benefits for brands, media, and users. In this open ecosystem, brands can use AviviD's powerful LCDP (Likr Customer Data Platform) to precisely integrate and analyze comprehensive consumer behavior data, online and offline, on-site and off-site, enabling highly personalized marketing that reaches consumers precisely.

At the same time, media can license member data to brands to effectively monetize their inventory and traffic. Users, in turn, get content experiences that fully match their personal interests. Through the secure flow and sharing of data, the three parties establish a new model in which everyone benefits.

This innovative model will completely overturn the traditional approach in which brands simply buy exposure placements from media. With LRMN's proprietary One ID de-identification technology, LBS (location-based service), and massive integrated multi-source data, the entire marketing ecosystem will become highly precise, save significant labor costs, and be highly automated. Marketing return on investment will improve greatly as a result, opening a new era of marketing.

Through the secure flow and sharing of data, the three parties no longer need to spend large amounts of manpower and resources on data collection and analysis. Brands can focus on creative marketing strategies, media can allocate placement resources efficiently, and users can receive thoughtful, personalized, high-quality content, making the entire marketing ecosystem truly efficient, intelligent, and sustainable.

AI Ad Delivery and LRMN: Building an Efficient New Data Marketing Ecosystem

As AI ad delivery technology matures, brand marketing has shifted from traditional media exposure models to data-driven, personalized, precision marketing. Through its LRMN (Likr Retail Media Network) ecosystem, AviviD has successfully connected brand, media, and consumer data to enable highly personalized marketing strategies.

Under the LRMN model, brands can use LCDP (Likr Customer Data Platform) to integrate on-site and off-site data, optimize ad delivery strategies, and greatly increase marketing return on investment (ROI). At the same time, media can license member data to brands for ad optimization, and consumers receive personalized content closely matched to their interests, forming a truly mutually beneficial marketing ecosystem.

With One ID de-identification technology, LBS (location-based service), and AI-driven automated marketing, AviviD is making ad delivery more precise and maximizing brand conversion rates. As AI technology continues to advance, the LRMN model will keep improving, providing more efficient solutions for brand marketing, media traffic monetization, and better consumer experiences, and leading digital advertising into a new era of intelligence!

Media coverage: AI-Powered Media Ad Delivery: AviviD's Wing Lin on Data Flow, Mutual Benefit, and Sharing to Create Precise Brand Conversions