Seeing Momentum in Singapore and Malaysia's Retail Sector, AviviD Partners with SiteGiant to Expand Its Retail Media Network (RMN) and Grow in Southeast Asia

Malaysia's retail market is estimated to be worth US$109 billion and Taiwan's US$85 billion, and both markets show significant growth potential. In May 2024, AviviD (AviviD.ai) announced that it had signed a memorandum of understanding (MOU) in Penang, Malaysia, with SiteGiant, the leading omnichannel e-commerce platform in Malaysia and Singapore. The move shows that AviviD is fully committed to expanding into Southeast Asia (SEA) and continuing to grow its retail media network (RMN) footprint.

AviviD CEO Wing Lin explained: "AviviD will use cutting-edge data technology and AI to help media, e-commerce, and retail businesses in Taiwan and Southeast Asia build a seamlessly connected omnichannel RMN retail advertising network, driving growth in both markets."

Building a Comprehensive AI-Powered Online Marketing Platform That Lowers Market-Entry Barriers for Brands in Singapore, Malaysia, and Taiwan

In Taiwan, AviviD has used its proprietary technologies and services to help hundreds of companies achieve digital transformation, and it holds a leading position in data and retail media technology. SiteGiant is the omnichannel e-commerce platform with the largest gross merchandise volume (GMV) in Malaysia and Singapore, serving more than 10,000 retailers.

AviviD and SiteGiant will jointly build an AI-powered online marketing system platform that gives brands in both regions a cross-border promotion solution. The platform will make brand marketing faster and more precise, help companies quickly find potential customers and grow sales, and address the challenges of overseas marketing. It will help Taiwanese brands expand overseas and help Singaporean and Malaysian brands and retailers enter Taiwan.

SiteGiant CEO Yung-Yuan Lin said enthusiastically: "We look forward to working with Taiwan's leading AI marketing technology and RMN brand. By drawing on AviviD's traffic pool and its strengths in data technology and AI, we will jointly strengthen our competitiveness in Southeast Asia and bring more innovative solutions to our customers."

The signing of this MOU marks deep collaboration between AviviD and SiteGiant in AI marketing and retail media networks. AviviD will draw on Taiwan's strengths and its own massive traffic pool, and work with major Taiwanese retailers through SiteGiant's cross-border promotion to help Taiwanese brands expand overseas, while helping Singaporean and Malaysian brands and retailers enter the Taiwan market. So far in 2024, bilateral trade between Taiwan and Malaysia has reached US$20 billion, showing strong potential for cooperation between the two markets. The partnership between AviviD and SiteGiant will also bring more innovation and opportunities to the Southeast Asian market.

AviviD and SiteGiant are joining forces to build a Southeast Asian data pool and set up an AI-powered online marketing system, addressing the challenges of overseas marketing, helping Taiwanese brands expand overseas, and helping Singaporean and Malaysian brands enter Taiwan.

Retail Media Networks (RMN) Drive Growth in Southeast Asia

As retail media networks (RMN) rise rapidly in markets worldwide, brands and e-commerce businesses are actively seeking more precise and efficient marketing models. The strategic alliance between AviviD and SiteGiant marks deep collaboration between Taiwan and Malaysia in AI marketing and retail technology, bringing new growth opportunities to Southeast Asia.

Through AI marketing technology, integration of a massive traffic pool, and data-driven retail advertising solutions, this partnership not only helps Taiwanese brands expand overseas but also makes it easier for Singaporean and Malaysian retailers to enter the Taiwan market, creating two-way market exchange. As cross-border e-commerce, digital marketing, and AI applications mature, the influence of RMN will continue to grow, giving brands data-driven marketing experiences that scale further and convert more efficiently.

Looking ahead, the partnership between AviviD and SiteGiant is not only a major step for the retail ecosystems of Taiwan and Southeast Asia, but will also create more use cases for data technology and AI marketing in international markets, further advancing retail media networks (RMN) worldwide.

Media coverage: AviviD at the 2024 RMN ASIA Summit: AI Information Security Leads a New Era of Retail Marketing