Southeast Asian Media Giants Expand RMN Ecosystems, Backed by AviviD's Taiwanese Tech Innovation

Amid fierce competition in Southeast Asia's digital advertising market, media companies in Vietnam and Indonesia are actively building comprehensive RMN (Retail Media Network) ecosystems, forming seamlessly integrated digital advertising alliances to improve advertising effectiveness and user experience. The driving force behind this model is the Taiwanese marketing technology company AviviD (AviviD.ai).

AviviD's core strength lies in its proprietary technology platform, LikrCDP, which seamlessly integrates functions such as tagging and tracking member activity. This integration not only improves ad targeting accuracy but also substantially increases advertisers' return on investment.

Building First-Party Data Is Urgent for Media, and LikrRMN Is the Best Solution

Wing Lin, CEO of AviviD, said: "Our technology connects these media platforms to create a highly integrated advertising ecosystem. By precisely analyzing user profiles and behavior, we give advertisers unprecedented targeting precision."

In Indonesia, AviviD has deployed LikrCDP (CDP, Customer Data Platform) at several retail media groups, successfully integrating first-party data from retailers, e-commerce platforms, and media to build a complete RMN (Retail Media Network) system. This allows Indonesian media not only to understand their readers' purchasing behavior in depth, but also to follow their shopping journeys across major e-commerce platforms, building comprehensive user profiles and delivering more precise advertising.

"We have successfully integrated online retail data with media traffic to create unique advertising value," emphasized Yi-Jui Chen, General Manager of AviviD Southeast Asia. "Through LikrRMN, media partners can connect transaction data from major e-commerce platforms and see the complete user journey from browsing to purchase. This is an unprecedented breakthrough for Indonesia's advertising ecosystem."

In an era where data is king, AviviD's LikrRMN not only provides comprehensive reader data analysis for Southeast Asia, but also continues to pursue first-party data partnerships across regions, with the aim of providing more comprehensive data to media worldwide in the future. Through complete first-party data infrastructure and integration solutions for various kinds of off-site retail data, media can gain a deeper understanding of their readership. This not only optimizes both in-house and external ad placements, but also helps media and advertisers accurately identify audience characteristics and maximize marketing effectiveness.

Privacy First: AviviD's OneID Technology Serves as a Safeguard for the Digital Advertising Market

As the digital advertising market grows rapidly, data security and privacy protection have become the industry's most closely watched issues. AviviD is actively addressing the challenges that deep integration brings, especially data privacy and the protection of user rights. AviviD's OneID technology first encrypts data on the client side, then stores the encrypted data in a member data system developed by AviviD. The system also features "irreversible data" and "scheduled destruction," providing multiple layers of security for customer data.

In addition, AviviD applies strict data encryption and anonymization techniques to further ensure the security of user information. The company emphasizes that all data processing and storage operations strictly comply with the relevant regulations in each jurisdiction.

"Today's digital advertising ecosystem is at a critical turning point," Wing Lin noted. "In this data-driven era, the question is how to provide innovative services while ensuring user privacy."

A Win-Win-Win Strategy: Media, Advertisers, and Users All Benefit from a New Data Integration Model

Amid the wave of innovation in digital advertising, AviviD's data integration solution creates a win-win-win outcome. Media partners not only see a significant increase in advertising revenue, but can also refine their content strategies through precise user insights; advertisers can make smarter placement decisions based on actual consumer behavior data; and users enjoy personalized content recommendations and shopping suggestions.

"This is not simply a technology export, but a complete digital transformation solution," Yi-Jui Chen emphasized. By tracking user behavior across platforms in real time, the system automatically optimizes ad placement strategies and significantly improves campaign effectiveness. In Vietnam, AviviD has also established close partnerships with several top media outlets, including the highly influential ThanhNien, the official news agency TTXVN (BaoTinTuc), the long-established news organization SGGP, and SaoStar, which is popular with young audiences. The diversity of these partners allows AviviD to build a comprehensive digital advertising platform that covers all age groups. As data becomes increasingly fragmented, unified, real-time data analysis is exactly what the market needs most urgently.

AviviD plans to extend this partnership model to more countries. Yi-Jui Chen shared: "We see a huge opportunity in the digital advertising market across Greater Southeast Asia, and we are actively in discussions and technical integration with leading news websites in other parts of the region. As the region continues to digitalize, demand in Southeast Asia for efficient, precise advertising solutions is growing quickly. By continuing to innovate and expand our partner network, we can stay ahead in this dynamic market."

AviviD's partnerships with major media companies in Vietnam and Indonesia also show that Southeast Asia's digital advertising market is maturing. With technological progress and integration across platforms, regions, and settings, as well as with retailers and e-commerce businesses, LikrRMN (Likr Retail Media Network) lets media grow their website memberships intelligently and manage all ad placements on a single platform. No additional training is required, which lowers the barrier to adoption and saves marketers time. LikrRMN is positioned to lead the development of the digital advertising ecosystem in an environment of AI-driven and data-driven decision-making.

The Outlook for Southeast Asia's Digital Advertising Ecosystem

AviviD's innovative technology and data integration solutions have not only enabled media companies in Vietnam and Indonesia to enter a comprehensive RMN ecosystem, but have also brought significant change to the digital advertising market. Through LikrRMN, AviviD enables media and advertisers to understand user behavior in depth and deliver ads precisely to the most suitable audiences, improving advertising effectiveness and user experience. As digitalization accelerates in Southeast Asia, this model has substantial market potential and could lead the development of digital advertising ecosystems in more countries and regions, creating a win-win-win outcome for advertisers, media, and users. With its leading technology in data security and privacy protection, AviviD also helps ensure that the advertising ecosystem of the future can innovate while protecting user rights.

Media coverage: Vietnamese and Indonesian Media Giants Accelerate Comprehensive RMN Ecosystems, with AviviD as Taiwan's Key Technology Driver